I have been working in conceptual illustration since 1996 and in this time I have worked on a wide variety of publications, ie business, financial, medical, lifestyle and corporate. The work on this page is a selection of my work to showcase my style’s potential. If you would like to see commissioned work please click here

 

hope and optimism

This illustration is about hope and optimism.

 

why people must vote in the election

This illustration is about why people need to vote in elections

 

man and woman working conflicting shift patterns affecting their relationship

This is about people having to work unsociable hours to make ends meet. Shift patterns conflict causing problems with relationships. I was inspired by the old weather houses with the lady and the man on a pivot.

 

online pharmaceuticals

This is about online pharmaceuticals

 

illustration about phishing email scams

Illustration about phishing scams

 

editorial illustration about Career stagnation

Editorial illustration about how a career can seem like it’s going nowhere.

 

illustration called 'ladder to success' it's about dealing with failure

Illustration about failing career goals

 

conceptual illustration about consumerism hindering the fight against climate change

This is about consumerism hindering the fight against climate change

 

conceptual illustration about the rising cost of pharmaceuticals

This self promotional piece is about the rising cost of pharmaceuticals

 

health care bureaucracy

This illustration is about how healthcare is trying to cut the amount of bureaucracy to free up time for patient care.

 

online cassinos and gambling can cause addiction and debt

This is about how online some gambling companies use tactics to lure vulnerable gambling addicts into heavy debt.

 

identity theft

This illustration is about how common identity theft has become and hackers are finding a way in via public wifi spots.

 

About low self esteem and lack of self belief holding you back from being who you truly could be

Conceptual illustration about how having no self belief or confidence can hold you back from being your true self.

 

social media influence over impressionable teenagers

Illustration about how some social media pages can have a negative influence on teenagers’ self esteem, giving them a false impression of what is normal in body shape. Reports say that this can lead to depression, anxiety is some cases anorexia.

 

conceptual illustration about hope and optimism by John Holcroft

This is called ‘Making Rainbows’ and is about hope and optimism, making something good out of a bad situation. This is available as a signed limited edition print from etsy.com

 

Conceptual illustration of man waiting for interview who is nervous and had anxiety

This is about releasing anxiety in preparation for interviews. Available as a print at society6.com

 

editorial illustrationConceptual illustration

About gender equality

 

Editorial illustration by John Holcroft about being stronger with integration

Conceptual illustration about how we are stronger when we integrate all races, cultures and social backgrounds. Available as a print from society6.com

 

Editorial illustration about children addicted to iPads, phones and computers,

Children addicted to devices such as ipads, phones and computers. The squid tentacles are a metaphor for the child’s fixation. This can be bought as a print from society6.com

 

editorial illustration about freedom of speech

About freedom of speech. This is available as a print on society6.com

 

Digital, Conceptual illustration about innovation and science funding cuts, for science and engineering magazines by John Holcroft

Editorial illustration about science and innovation funding cuts

 

Conceptual illustration about business agreements and lack of trust for finance magazines by John Holcroft

Editorial illustration about is about trust in business and not knowing who you’re really dealing with

 

 

Conceptual illustration about bullying in schools for lifestyle magazines by John Holcroft

This illustration was done as a self promotional piece about bullying. In the picture you can see that the bully is powered by fear and attention.

 

Editorial illustration about health and the financial cost of smoking for medical magazines, by John Holcroft

The cost of smoking

 

Conceptual illustration about about family budgets during the economic crisis, for business and lifestyle magazines, by John Holcroft

This is based on families in the UK experiencing highs and lows as the economy goes through turbulence.

 

Conceptual illustration by John Holcroft about the monotony of city life

The monotony of working in the city. This can be bought as a signed print from etsy here

 

Editorial illustration of food, different kinds of food for lifestyle magazines by John Holcroft

This can be bought as a print on society6.com

 

 

digital, editorial illustration about happiness, the concept is about the elements needed to build happiness, by John Holcroft

Happiness kit, the elements needed to build a happy life. This can be bought as a merchandise from society6 and as a signed print from etsy.com

 

Editorial illustration about the earth and the environment for magazines on such issues. By John Holcroft

The earth is slipping through our fingers. This illustration was to show how the earth is taken for granted and the beauty see now could be lost in the near future.

This can be bought as a merchandise from society6 and as a signed print from etsy.com

 

 

Conceptual illustration about Alzheimers disease for health magazines, by John Holcroft

‘Self leaves’ is about people suffering from Alzheimers and dementia

 

Editorial illustration about depression for health and lifestyle magazines, by John Holcroft

About families coping with depression of a loved one.

 

Conceptual illustration about social media and how addictive likes can be, for magazines by John Holcroft

Editorial illustration about how addictive ‘likes’ can be

 

 

Conceptual illustration about the gig economy and how dispensable staff are , for economic and business magazines, by John Holcroft

Editorial illustration about how dispensable people are in the workplace in the ‘gig economy’

 

Conceptual illustration about recovering from depression, for health and medical magazines.

Recovering from depression

 

Conceptual illustration by John Holcroft about deforestation

 Editorial illustration about financial gains from deforestation

 

Conceptual illustration about cutbacks to public service funding, for economics magazines by conceptual illustrator John Holcroft

Public service funding shortages.

 

Conceptual illustration about parents controlling their child's career path for education magazines, by John Holcroft conceptual illustrator

Parents controlling their child’s career path

 

Conceptual illustration about the glass ceiling, for business magazines by John Holcroft

Editorial illustration about ‘pink tape’ a new take on the glass ceiling. This can by bought as a signed print on etsy.com

 

Conceptual illustration about how plastic is killing millions of marine creatures every day, for lifestyle and ecology magazines by John Holcroft

Illustration about ocean plastic which you can buy as a signed print here

 

Conceptual illustration by John Holcroft about go getters in business

 

Conceptual illustration about fatigue in middle age. By John Holcroft conceptual illustrator

This is about fatigue during the middle ages. This can be bought as a print on society6.com

 

Conceptual illustration by John Holcroft about turning 'austerity' into 'prosperity' on a game board

 Illustration about turning austerity into prosperity

 

Editorial illustration about business people and large corporations for business and financial magazines, by John Holcroft

The little man not being heard

 

Conceptual illustration about home owners and the cost of maintaining a house, by John Holcroft

The financial pitfalls of being a home owner

 

 

Conceptual illustration by John Holcroft of a train which is a house and the couple are shovelling money into it's furnace to show how owning a home is expensive

Conceptual illustration about owning your own home

 

Editorial illustration about trolls on the internet by John Holcroft

Internet troll. This can be bought as a signed print from etsy.com and as other merchandise for society6.com

 

 

Conceptual illustration about about teenagers on devices for too long, for lifestyle magazines by John Holcroft conceptual illustrator

 About teenagers on device for long periods

 

Conceptual illustration by John Holcroft about business office workers and the tedium of the everyday commute, for lifestyle magazines

Conceptual illustration about the daily commute

 

Conceptual illustration about volatile and unpredictable mindsets

Conceptual illustration about how unpredictable people’s mindsets can be.

 

Conceptual illustration by John Holcroft Illustrator of a tortoise with a brain as his shell, a metaphor for a slow brain

 

 

Conceptual illustration about selecting a persona. Choosing a face from a cupboard

Choosing a persona for the right situation

 

Conceptual illustration about greed in corporations. for business magazines

Porporate greed

 

Conceptual illustration about a dispensable workforce for business and economics magazines, by John Holcroft

Dispensable workforce